avatar for Amber Naslund

Amber Naslund

Amber is a business strategist and the president of SideraWorks, a social business advisory firm she co-founded to help companies adapt their culture and operations to the demands of the social web.
Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands. As the VP of Social Strategy for Radian6 (successfully acquired by Salesforce.com in 2011), she advised Fortune 500 companies and their executives on social business strategy, and built a renowned community, content and social media team.
Amber is also the co-author of the best-selling social business book, The NOW Revolution. She speaks professionally about social business and strategy at dozens of industry conferences and private events every year.