SESSION: Want to get more mileage from social media for your best posts? Adweek social editor, veteran digital marketer and longtime Type-A regular David Griner will show you some of the tricks of the trade that are helping magazines like his reach record traffic through social sharing and irresistible headlines.

SPEAKER: David's a Type-A Con veteran dating back to the first event. After eight years running digital content and blogger partnerships for a marketing agency, recently joined Adweek magazine as its first Social Editor. He enjoys sharing what he's learned about audience growth and engagement, and he's always up for chatting over coffee, a drink or eccentric cuisine. Also, he's an obsessive pickler, so raise the topic at your own peril.