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Buckhead Ballroom [clear filter]
Friday, September 27
 

10:00am EDT

Hands On: Creating a Media Kit That Showcases Your Value ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity seats available

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


Media Kits. You know you need one, but you don't know where to start. Or you have one, but you want to make it better. Stacie shows you how to create your kit, which numbers matter, and how to track and present the results of the campaigns you work on.

What you'll learn:
  • What tools to use to create and design your media kit
  • Where to find the relevant data companies and advertisers are looking for
  • How to highlight your contribution to a company's bottom line when they work with you


Please note these prerequisites. You must have these items ready to go as you will not have time during the session and the speaker will not delay the session as a courtesy to other attendees.

Because this is a hands-on session, please bring the following to your session:
  • Laptop - We recommend bringing a laptop instead of a tablet. You'll need to be able to access a word processing tool like Word or Pages in order to complete your media kit within the session.
  • Pen and paper
  • Blog/website statistics
  • Current bio
  • Ad rates if applicable
  • Logos of companies you've worked with if applicable
  • Anything else you'd like to include in your media kit


Speakers
avatar for Stacie Connerty

Stacie Connerty

Founder/Editor, Divine Lifesyle
Stacie Haight Connerty is a lifestyle and travel blogger at Divine Lifestyle and Vacation RentalsExpert at About.com. Stacie is a social media consultant with an MBA in marketing. She was chosen as Circle of Moms Most Influential Southern Blogger (editors pick) and is a frequent guest... Read More →
PJ

Piera Jolly

Founder, Jolly Mom/Latina Mom Bloggers
Piera Jolly is the founder and editor-in-chief of JollyMom.com, an award-winning blog that provides moms with helpful parenting information & the latest trends for families. Piera is also co-CEO & co-founder of Latina Mom Bloggers (latinamombloggers.com), a Hispanic blogger network... Read More →


Friday September 27, 2013 10:00am - 11:45am EDT
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

1:30pm EDT

Hands On: Just Write: Putting the Free-Writing Back in Blogging ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity seats available

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


This session will focus on writing without hesitation -- no editing or over-thinking while writing. The intent is to bring people back to the heart of good writing -- allowing the words to tell their own story by writing from within and watching the story (and therefore theme) unfold. Attendees will spend time practicing this technique while being instructed on how to do it well.

What you'll learn:
  1. Understand exactly what free-writing means. 
  2. Learn ways to let go and actually practice free-writing. 
  3. Write in a more meaningful way. Attendees will have examples to take with them of the difference between writing that is forced to achieve something and writing that reveals its message with emotion; poetic, descriptive and relatable.

Because this is a hands-on writing session, please bring something to write with. That can be a pen and paper, laptop, tablet, or whatever works for you.



Speakers
avatar for Heather  King

Heather King

writer, The Extraordinary Ordinary
Heather King has been writing at The Extraordinary Ordinary since 2008. Her words have been shared all over the web, and she's the creator and moderator of Just Write, a weekly writing link up in which people are encouraged to free write their stories. She believes free-writing puts... Read More →
avatar for Vikki Reich

Vikki Reich

Managing Editor, VillageQ
Vikki Reich writes about the intersection of contemporary lesbian life and parenthood at her personal blog Up Popped A Fox (http://uppoppedafox.com) and is a Managing Editor for villageQ (http://www.villageQ.com), a site that gives voice to the experience of LGBT parents. She is also the co-director of Listen To Your Mother Twin Cities. In 2013, she completed the Foreword Writing Apprenticeship in Creative Nonfiction at the Loft Literary Center in Minneapolis and is a 2013 recipient of the... Read More →


Friday September 27, 2013 1:30pm - 3:15pm EDT
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

3:30pm EDT

Hands On: SEO Basics ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity seats available

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


Search Engine Optimization is about becoming relevant for your key terms. It's also a fantastic source of leverage in your business, providing traffic while you focus on other things. Let's work on what makes you relevant in the eyes of the search engines.

What you'll learn:
  1. Demystify the value of the SEO Plugins, Tricks and Myths
  2. Learn exactly how to organize your content within your site and within your posts
  3. Learn how to get incoming links by creating them, by attracting them and by asking for them

This is a hands-on session and you will need to bring a laptop, tablet, or pen and paper to the session. 

Speakers
avatar for Dan Morris

Dan Morris

Dan R Morris is a blog revenue coach hosting workshops, mastermind groups, classes and a forum to help bloggers become smarter about making money, spending time, getting more efficient.


Friday September 27, 2013 3:30pm - 4:15pm EDT
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)
 
Saturday, September 28
 

11:00am EDT

Hands On: Master Your Web Hosting Account to Improve Your Site ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity seats available

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


Get a guided tour of the backend of your blog’s hosting, your Cpanel and your self-hosted WordPress backend. Learn how to install and configure a few plugins that can increase productivity and security on your blog. 

Please note these prerequisites. You must have these items ready to go as you will not have time during the session and the speaker will not delay the session as a courtesy to other attendees.


This session is 90 minutes.

Please have the following software installed and information gathered before the session:
  • Computer. A tablet will not work.
  • Login information for your host, including your control panel and PHP myAdmin logins. Peter is happy to help you find this information, but it MUST be done before the session.
  • FTP client already downloaded (Filezilla is fine).
  • Understanding of how to use FTP client. If you need help with this, Peter is available on Friday to help you.

Peter has requested that you please complete this short survey so he can be sure to meet the overall needs of the attendees and ensure you have the necessary information for the session: 
https://docs.google.com/forms/d/1R2QYwV6dlwmtstFMawz2n8830cIsJhwUM5q3Hbr2TB4/viewform

Speakers
PP

Peter Pollock

Helper-in-chief, Ask me anything!
Peter Pollock is an author (fiction and non-fiction), blogger, stay-at-home dad, teacher and geek. His first book, Web Hosting For Dummies, has given him an opportunity to move his focus to teaching and helping more people. After running a successful web hosting business for 9 years... Read More →


Saturday September 28, 2013 11:00am - 12:45pm EDT
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

2:45pm EDT

Hands On: Cosmetic (Blog) Enhancements ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity seats available

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


You love your blog design. Mostly. You don’t envy other bloggers’ beautiful backgrounds or fabulous fonts. Much. But deep down you do wish your blog was a little more alluring. Still you, but you in your best outfit. If you’re up for a small challenge, together we’ll x-ray your blog and make a few simple but transformative edits to its CSS.

What you'll learn:
  1. How to quickly pinpoint what you want to change without getting mired in HTML or CSS
  2. How a simple background change can have the effect of an extreme makeover
  3. How to create gorgeous page headings with Google Fonts 

Prerequisites
This hands-on session requires certain skills and tools. To attend this session you must have these items installed and/or ready BEFORE you attend the session. If you do not, the session will not wait for you to catch up as it would not be fair to the other participants. Thank you for understanding. To attend this session you must have/do the following:
If you are approved to attend the Cosmetic (Blog) Enhancements: Simple Nips & Tucks with Big Bang for the Buck, please note these prerequisites. You must have these items ready to go as you will not have time during the session and Teresa will not delay the session.

Please have these items/info ready:
  • Computer. Tablets will not work for the kind of admin-area work you'll do in the session.
  • WordPress.org is recommended. If you have WordPress.com, please purchase and install the Custom CSS upgrade; without it you won't be able to do any of the tweaks the session covers.
  • WordPress login information.
  • WordPress.org users must have Jetpack plugin fully installed and ready to go. You will need to hook it up to your WordPress.com (<-- that *is* dot com!) account. Sign up for one if you need to.
  • Chrome browser. Teresa will be using Chrome's built-in developer tools to demonstrate during this session.
  • Create a page to use for playing around during the session, but don't add it to your menu. This way it's out of public view. You will use this page to try out changes without affecting your entire site.
  • Go to Google Fonts (http://www.google.com/fonts) and choose a font you'd like to try out. You will need to have the code snippet associated with that font.
  • Make a copy of your current design files (style.css, etc.). You will be making changes to your backgrounds and fonts (you can change them back later). We do NOT want you to lose your original design.


Speakers
avatar for Teresa Rosche Ott

Teresa Rosche Ott

Principal, the simpler web
Teresa has developed web sites since the mid-90s, when Mindspring gave her 2MB of "free" web space. During those dark days before WordPress and CSS, she built web sites using self-taught HTML and a whole lot of trial and error. Armed with a communication-focused degree and a decade... Read More →


Saturday September 28, 2013 2:45pm - 3:30pm EDT
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

3:45pm EDT

Hands On: Creating A LinkedIn Profile That Sells ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity seats available

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


Afraid to take the LinkedIn plunge? Already using LinkedIn for business but not generating leads/work? Find the secrets of what makes a great LinkedIn profile that makes companies want to hire you during this hands on session.

Here's what you'll learn:
  • the basics of a well-done profile to get the NEXT opportunity
  • how to reach important people and network to make deals happen
  • how to find groups that are relevant and how to make them count
  • the pros and cons of a premium LinkedIn account


Please note these prerequisites. You must have these items ready to go as you will not have time during the session and the speaker will not delay the session as a courtesy to other attendees.

This is a hands-on session and you will need to bring a laptop or tablet.

Please complete the following before the session:
  • Create a LinkedIn account (it's OK if your information is not complete; just have an account)
  • Install the LinkedIn app if using a tablet
  • Bring a current bio and headshot

 



Speakers
DB

David Binkowski

President & CEO, Large Media
David Binkowski is the President & CEO at Large Media, a thriving, Catskills-based agency that has shattered records for crowdfunded campaigns for notable startups including Tile, Coin, Moov, Ringly and Vessyl. His no-nonsense style and brand marketing experience delivers practical... Read More →


Saturday September 28, 2013 3:45pm - 4:30pm EDT
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

10:00pm EDT

Time to Play Game Night After Party
TimetoPlayMag.com, the number one source for all things play, is thrilled to bring #TTPGameNight to the Type-A Parent Conference! Bring your "Type-A Game" and join us on Saturday for an evening full of fun party games. Attendees will also have the opportunity to compete in live trivia rounds for the chance to win some of the hottest toys and games. 


Saturday September 28, 2013 10:00pm - Sunday September 29, 2013 12:00am EDT
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)
 
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