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Friday, September 27
 

8:30am

Breakfast
Friday September 27, 2013 8:30am - 9:00am
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

9:00am

The Other Side Of Courage: Embracing Fear, Taking Risks, the One Truth You Need to Know
Being a professional today isn't easy. The lines between work and home are constantly blurred, and it seems like the expectations are higher than they've ever been. How can you know you're headed in the right direction? How do you find the courage to take the leaps you know you need to make? What's the One Truth you need to embrace that puts everything in perspective?

Amber Naslund is a single mom of a first-grader, two-time entrepreneur, published author, startup alumni, the owner and principal of a successful social business consulting firm, and the leader of a pack of dogs, cats and rats at home, and yet she still manages to read a book and find a little time for herself. 

In her keynote, Amber will talk about what she's learned - often the hard way - and how to use fear and uncertainty to fuel the momentum of your life and career.

Keynote Speakers
avatar for Amber Naslund

Amber Naslund

President, SideraWorks
Amber is a business strategist and the president of SideraWorks, a social business advisory firm she co-founded to help companies adapt their culture and operations to the demands of the social web. | Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion dollar fundraising campaigns, built and led executive... Read More →

Friday September 27, 2013 9:00am - 9:45am
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

10:00am

How to Build Your Facebook Audience Without Breaking the Rules
For many bloggers, Facebook has become one of the top sources of daily traffic. But building and growing this audience requires a strong understanding of Facebook's odd (and often infuriating) rules governing promotions and advertising. Learn how you could make the most of Facebook's newly revised promotion and advertising guidelines to take your page to new heights. Presented by a veteran blogger and digital marketer who has built more than 2.5 million Facebook fans for his clients, this session will be fun, informative and packed with practical tips from the social media trenches. 

What you'll learn:
  1. How to host effective Facebook promotions and giveaways that won't run afoul of Facebook policies and legal restrictions. 
  2. The many other Facebook guidelines aimed at page owners, from alcohol references to promoted content restrictions
  3. How a modest investment in advertising could have a dramatic impact on your audience size. 


Speakers
DG

David Griner

Social Editor, Adweek
SESSION: Want to get more mileage from social media for your best posts? Adweek social editor, veteran digital marketer and longtime Type-A regular David Griner will show you some of the tricks of the trade that are helping magazines like his reach record traffic through social sharing and irresistible headlines. | | SPEAKER: David's a Type-A Con veteran dating back to the first event. After eight years running digital content and... Read More →


Friday September 27, 2013 10:00am - 10:45am
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

10:00am

Integrating Short Form Video Into Your Content Strategy
With the rise of Short Form Video apps such as Vine and Instagram Video, this is a session that focuses on how bloggers can leverage this new form of media. Attendees will walk away knowing the basics of getting started on short form video and best practices for integrating it into their content strategy.

What you'll learn:
  1. Learn best practices for the use of short form video as a content strategy
  2. Gain an understanding of the differences between Vine and Instagram
  3. VideoHave an opportunity to practice creating short form video 

Speakers
avatar for Leticia Barr

Leticia Barr

Founder, Tech Savvy Mama.com
Leticia is the founder of Tech Savvy Mama, a site that assists parents in navigating the ever-changing world of technology. She uses her experience as a former teacher and technology specialist for a large DC Metro area school system to share new technology and educational resources. Leticia consults as a social media strategist, educating and speaking to brands and fellow bloggers about the social media space while also freelance writing. She is... Read More →
avatar for Janelle McCoy

Janelle McCoy

Account Executive/Blogger, Text100
Experience creating and implementing social media plans, developing communities, and interpreting collected data. Currently an employee at Text 100 by day, blogger and social media diva by night. http://www.jnelmccoy.com/


Friday September 27, 2013 10:00am - 10:45am
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

10:00am

Tribe: Military Spouse and Military Bloggers
Speakers
AD

Adrianna Domingos-Lupher

Managing Partner & CEO, MSB New Media/NextGen MilSpouse
Adrianna Domingos-Lupher is CEO of MSB New Media, a full service digital media marketing and publishing agency that connects military bloggers and brands through the Military Spouse Blogger Network™. She is also the Creator and Editor-in-Chief of MSB New Media’s online magazine, NextGen MilSpouse.


Friday September 27, 2013 10:00am - 10:45am
Tuxedo Westin Buckhead Atlanta (Floor 4)

10:00am

Hands On: Creating a Media Kit That Showcases Your Value ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity full

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


Media Kits. You know you need one, but you don't know where to start. Or you have one, but you want to make it better. Stacie shows you how to create your kit, which numbers matter, and how to track and present the results of the campaigns you work on.

What you'll learn:
  • What tools to use to create and design your media kit
  • Where to find the relevant data companies and advertisers are looking for
  • How to highlight your contribution to a company's bottom line when they work with you


Please note these prerequisites. You must have these items ready to go as you will not have time during the session and the speaker will not delay the session as a courtesy to other attendees.

Because this is a hands-on session, please bring the following to your session:
  • Laptop - We recommend bringing a laptop instead of a tablet. You'll need to be able to access a word processing tool like Word or Pages in order to complete your media kit within the session.
  • Pen and paper
  • Blog/website statistics
  • Current bio
  • Ad rates if applicable
  • Logos of companies you've worked with if applicable
  • Anything else you'd like to include in your media kit


Speakers
avatar for Stacie Connerty

Stacie Connerty

Founder/Editor, Divine Lifesyle
Stacie Haight Connerty is a lifestyle and travel blogger at Divine Lifestyle and Vacation RentalsExpert at About.com. Stacie is a social media consultant with an MBA in marketing. She was chosen as Circle of Moms Most Influential Southern Blogger (editors pick) and is a frequent guest speaker at conferences. Stacie co-founded Social Media Chicks and Georgia Social Media Moms. Stacie lives in Atlanta and is in the process of renovating her 1968... Read More →
PJ

Piera Jolly

Founder, Jolly Mom/Latina Mom Bloggers
Piera Jolly is the founder and editor-in-chief of JollyMom.com, an award-winning blog that provides moms with helpful parenting information & the latest trends for families. | | Piera is also co-CEO & co-founder of Latina Mom Bloggers (latinamombloggers.com), a Hispanic blogger network, which features the industry's most comprehensive WOM communications services targeting influential Latina moms.


Friday September 27, 2013 10:00am - 11:45am
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

11:00am

Selling Yourself - It's Possible to Do It Without Being That Guy
An authentic approach to driving sales and traffic. How to sell yourself online in a genuine, prepared way. Knowing your target market and what they need - and expect - from you.

What you'll learn:
  • How confidence helps you build authentic, real relationships
  • Why it's important to pull together your social media, rate kits, and branding before you sell
  • How knowing your market and how to sell to them creates community

Speakers
avatar for Titania Jordan

Titania Jordan

PRIVET app Co-Founder + Atlanta Tech Edge Host, PRIVET app + Atlanta Tech Edge
Jordan is co-founder and CMO of PRIVET and host of NBC Atlanta affiliate’s Atlanta Tech Edge. Titania started her own full-service marketing firm after gaining experience as an account executive with Lincoln Financial Media and has helped multiple startups launch in Atlanta. Titania is extremely active in the Atlanta tech scene and on the public speaking circuit, and she feels a special calling to help women in tech succeed. As a native... Read More →
avatar for Lisa Lehmann

Lisa Lehmann

artist CEO, StudioJewel.com
Artist by trade. Maker by birth.  Dreamer. Wife to best friend. Mama to 4 "smalls". Addicted to coffee….and dark chocolate  Lover of wine. Self-proclaimed fashionista. "Ink" connoisseur. Captivated by nature. Plays with fire. Enchanted by the written word. Seeking authenticity.  Crazy about her furry girls. Child of the King. Typically, Lisa can be found with a camera in one hand…Starbucks in the other, a golden retriever by her side and... Read More →


Friday September 27, 2013 11:00am - 11:45am
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

11:00am

Writing, Yes It Still Matters

Practice Makes Perfect: There is a practice to writing engaging content. Put the steps into practice, analyze the response, discard what does not work, repeat what does. 

What you'll learn:
  • How to target your audience
  • The importance of storytelling
  • How to structure posts for maximum effect

Speakers
avatar for Anissa Mayhew

Anissa Mayhew

FreeAnissa & AimingLow
Anissa Mayhew, 38, once found the lost city of Atlantis. But she lost it. It's probably in the same place all the socks go. Now she raises her three kids and tells stories. Things got exciting when Anissa had two strokes in 2009, went into a coma and ended up writing one-handed in a wheelchair. She owns Slightly Bent Productions, has been blogging about her fight to recover, her love of coffee, and shares her reasons to keep laughing.
avatar for Katherine Stone

Katherine Stone

Writer, Postpartum Progress
Katherine Stone is the founder and publisher of Postpartum Progress, the world’s leading blog on postpartum depression, and a columnist for Disney’s Babble Voices. You can also find her writing about writing about fear and vulnerability at her personal site, the Fierce Blog. Additionally, Katherine is the founder of Postpartum Progress Inc., a national nonprofit focused on vastly improving support for women with PPD, and a contributor to... Read More →


Friday September 27, 2013 11:00am - 11:45am
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

11:00am

Tribe: Vloggers
Speakers
avatar for Desiree Peeples

Desiree Peeples

MommyReporter.com
Desiree Peeples is a mom, published author and blogger, and teaches individuals and small businesses how to integrate social media into their promotion and marketing strategies. She worked in traditional broadcast media as a reporter for almost ten years before moving her skills to the online space. She is the creator of MommyReporter.com and has a passion for online video blogging. Her newest eGuide titled The EVERYTHING Video Blogger’s... Read More →
avatar for Julie  Meyers Pron

Julie Meyers Pron

Writer. Educator., JMP Media |. Julieverse.com
Eternal optimist, mom to 3 and elementary and middle school educator, Julie is an online parenting and education resource, sharing tips and skills to help parents in their everyday at Julieverse.com. Learning lessons include drama and games to help children develop character.


Friday September 27, 2013 11:00am - 11:45am
Tuxedo Westin Buckhead Atlanta (Floor 4)

12:00pm

ShareASale Lunch
Lunch sponsored by ShareASale.

Friday September 27, 2013 12:00pm - 1:15pm
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

1:30pm

From Blogger to Boardroom: Leverage Your Social Media Expertise To Land a Corporate Job
Companies of all sizes are looking for people with strong social media skills to fill positions all through the organization. The jobs are out there for you if you know how to go about translating your social media experience into a corporate job. This is session is led by Lizz Porter and Ellen Gerstein, both of whom have already gone through this process and will share what they've learned along the way.

What you'll learn:
  1. How to use your social media expertise to your advantage to network and connect with prospective employers
  2. How to market your "non-traditional" experience to a potential employer, including accounting for any gaps in employment
  3. How to find the right fit for your social media skills in any organization, be it corporate or non-profit

Speakers
avatar for Ellen Gerstein

Ellen Gerstein

VP, Sales Marketing, BlogHer
With over 20 years’ experience in developing winning marketing and social media strategies, Ellen has held leadership positions at BlogHer, Wiley and Hachette Book Group. Ellen is a frequent speaker at industry conferences such as NMX/BlogWorld Expo, BlogHer, Mom 2.0 Summit, and the NYU Stern School of Business. She writes a personal blog called Pixie Dust Girls (www.pixiedustgirls.com) where she talks about parenting, her extreme love of all... Read More →
avatar for Lizz Porter

Lizz Porter

Community and Social Media Manager, Life360
Lizz started blogging "just for fun" in 2005, discovered and got addicted to Twitter in 2010, and in 2011 realized she could do this as a career.  | | In 2012, she landed her dream job as Social Media & Community Manager for Life360, a family location app with almost 40 million users. After responding to an online job posting, her blog-heavy resume got her the job over several hundred other applicants.  | | She now balances life... Read More →


Friday September 27, 2013 1:30pm - 2:15pm
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

1:30pm

Have Smartphone Will Blog: Mobile Blogging Strategies, Tips & Tricks
As bloggers, we typically use our smartphones and tablets to spread the word after our blog posts have been published. With the right concepts, strategies, and tools, our mobile devices can be used as powerful tools to create content as well…even on the potty.

What you'll learn:
  1. Understand the importance of mobile blogging
  2. Explore alternative blog post types ideal for mobile blogging
  3. Identify effective mobile blogging tips and tricks
  4. Utilize best apps & accessories for mobile blogging/vlogging 

Speakers
avatar for Terrance Gaines

Terrance Gaines

Chief Gadget Officer, BrothaTech
Husband | Father | Apple Certified Geek | Smart House Owner Wannabe | Peanut M&M's Aficionado


Friday September 27, 2013 1:30pm - 2:15pm
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

1:30pm

Tribe: Craft/DIY Bloggers

Speakers
AM

Allison McDonald

writer, No Time For Flash Cards
Allison McDonald is the author of No Time For Flash Cards a popular early learning and kids craft blog. In addition to writing about fun ways to teach young kids Allison also teaches preschool, writes about literacy for Scholastic Parents and hands on learning for PBS Parents.
avatar for Emily Vanek

Emily Vanek

ColoradoMoms
Emily and her husband live with their three sons near Denver. Her youngest child is on the Autism Spectrum, so she is passionate about connecting with parents with special needs. In her spare time, she knits, shops, and reads. She is also a master tortoise wrangler and expert in getting water out of various electronics (don’t ask).



Friday September 27, 2013 1:30pm - 2:15pm
Tuxedo Westin Buckhead Atlanta (Floor 4)

1:30pm

Hands On: Just Write: Putting the Free-Writing Back in Blogging ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity filling up

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


This session will focus on writing without hesitation -- no editing or over-thinking while writing. The intent is to bring people back to the heart of good writing -- allowing the words to tell their own story by writing from within and watching the story (and therefore theme) unfold. Attendees will spend time practicing this technique while being instructed on how to do it well.

What you'll learn:
  1. Understand exactly what free-writing means. 
  2. Learn ways to let go and actually practice free-writing. 
  3. Write in a more meaningful way. Attendees will have examples to take with them of the difference between writing that is forced to achieve something and writing that reveals its message with emotion; poetic, descriptive and relatable.

Because this is a hands-on writing session, please bring something to write with. That can be a pen and paper, laptop, tablet, or whatever works for you.



Speakers
avatar for Heather  King

Heather King

writer, The Extraordinary Ordinary
Heather King has been writing at The Extraordinary Ordinary since 2008. Her words have been shared all over the web, and she's the creator and moderator of Just Write, a weekly writing link up in which people are encouraged to free write their stories. She believes free-writing puts the writer in the space they need to pen words in the way they were meant to be shared--without so much critical hesitation. Heather lives in Austin, Texas with her... Read More →
avatar for Vikki Reich

Vikki Reich

Managing Editor, VillageQ
Vikki Reich writes about the intersection of contemporary lesbian life and parenthood at her personal blog Up Popped A Fox (http://uppoppedafox.com) and is a Managing Editor for villageQ (http://www.villageQ.com), a site that gives voice to the experience of LGBT parents. She is also the co-director of Listen To Your Mother Twin Cities. In 2013, she completed the Foreword Writing Apprenticeship in Creative Nonfiction at the Loft Literary Center... Read More →


Friday September 27, 2013 1:30pm - 3:15pm
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

2:30pm

G+ The Other Red Button
Think Facebook, Twitter, and LinkedIn rule the social sphere? Think again, G+ is intimately connected with Google giving the platform exciting potential with big payoffs in search. Learn how to build your profile, claim authorship of your site and any site you contribute to, and how to use hangouts to build your brand.

What you'll learn:
  1. A basic understanding of the G+ platform and its role in SEO.
  2. How to set up a profile
  3. How to participate in, host, and broadcast Google Hangouts

Speakers
avatar for Peter G McDermott

Peter G McDermott

Creative Director, McDermott Media
Peter G McDermott is a speaker, blogger, podcaster, consultant and Google+ addict that loves to find creative uses for live Internet-based video. As a teenager, Peter was featured in Memphis’ The Commercial Appeal, appeared three times on MSNBC and over a dozen times on TechTV. In the fall of 2011, Peter was one of the first users to embrace the power of Google+ Hangouts. Within the first few months, he interviewed celebrities, Fortune 500... Read More →
avatar for Heather Solos

Heather Solos

Community Manager, Home-Ec101.com / FeedBlitz
Heather Solos is the Community Manager of FeedBlitz, the founder of Home-Ec 101, and speaker (obviously?). Heather is a self-professed lover of all forms of geekery and is happiest debating Android v. iOS over beer and nachos at the nerd table.


Friday September 27, 2013 2:30pm - 3:15pm
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

2:30pm

The Reality of Writing a Book
So you want you write a book, huh? Seeing your name on a cover might top your blogging bucket list, but the experience isn't always all it's cracked up to be. Melissa Culbertson (Blog Design For Dummies) and NYT bestselling author Jill Smokler (Confessions of a Scary Mommy, Motherhood Comes Naturally And Other Vicious Lies) have learned countless lessons the hard way and will share everything you ever wanted to know about the book writing process... the good, the bad and the ugly.

What you'll learn:
  1. A behind-the-scenes look at the business side of book writing
  2. A truthful view of the book-writing process so they can decide if writing a book is right for them
  3. Final pieces of advice if they do end up working with a publisher 

Speakers
avatar for Melissa Culbertson

Melissa Culbertson

Momcomm
Melissa Culbertson is a mom, marketer and blogger. She’s also the author of Blog Design for Dummies and creator of Content Brew, an online blogging course about content planning and endless idea creation. She runs two blogs: Momcomm, where she offers tips on blogging and social media, and Adventuroo, her personal blog about capturing the everyday. With over a decade of marketing experience, she currently works as Social Media Community... Read More →
avatar for Jill Smokler

Jill Smokler

Owner, Author, Scary Mommy
Jill Smokler is the New York Times bestselling author of Confessions of A Scary Mommy (April 2012) and Motherhood Comes Naturally (And Other Vicious Lies) (April 2013) as well as the owner all things Scary Mommy. Jill's website averages over 3 million page views a month, and her Twitter feed and Facebook page entertain over 420,000 people combined. Her children remain highly unimpressed.


Friday September 27, 2013 2:30pm - 3:15pm
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

2:30pm

Tribe: Frugal Bloggers
Speakers
avatar for Isra Hashmi

Isra Hashmi

TheFrugalette
Isra, aka The Frugalette, is a Boston mom of 3 that took her family out of 56k debt in 3 years, with 3 kids and 1 income. The Frugalette has been featured on Anderson Cooper, NPR and Redbook among others. She's been a featured Luminary on Inspire Me Today and voted 1 of 25 Women Who Inspire 2013. | | You can find her co-hosting the trending weekly twitter chat #frugalcrew.
avatar for Amiyrah Martin

Amiyrah Martin

4 Hats and Frugal
Amiyrah is the sole writer at 4 Hats and Frugal, where she talks family, food, fashion and finance. As a Mom, wife and Sergeant in the Air National Guard, she adopted the frugal and fabulous lifestyle in 2007. She also decided to to blog about it in order to be accountable for her spending and saving habits. Over the years, Amiyrah has done freelance writing on the subject of frugality and has been interviewed about her journey to being debt... Read More →


Friday September 27, 2013 2:30pm - 3:15pm
Tuxedo Westin Buckhead Atlanta (Floor 4)

3:30pm

Yes, You Can Make Money - Four Bloggers Get Real About Monetization
Key discussion points of this panel will include
  • Niche-Based Monetization
  • Strategic Affiliate Marketing
  • Ads (networks, private ads, adsense)
  • Creating and Selling Products (books, webinars)
  • Becoming a Spokesperson/Creating Sponsored Content
  • Speaking and Teaching
  • Consulting and Freelance 

Moderators
avatar for Linda Sellers

Linda Sellers

Strategist, Create Digital
Linda is a Strategist for social media agency, Create Digital, located in Richmond, VA. There she works to increase visibility and brand awareness for clients with an emphasis on community building, content and influencer outreach. She co-authors her personal blog, Linneyville, with her daughter, Maggie. It offers a multi-generational view of raising baby and allows her to obsess a little more than normal over her new grandson. She also enjoys... Read More →

Speakers
TA

Toni Anderson

Owner, The Happy Housewife
Toni Anderson is the owner of The Happy Housewife and co-founder of Digital CoLab. She's leveraged her experience in running a successful business into numerous consulting opportunities including managing the Blogger/ Brand program for Valpak & Savings.com, app marketing for Wine4.me, and user experience for Favado, She's passionate about helping others, spending time with her family, and fitness.
avatar for Erin Chase

Erin Chase

Erin Chase is the founder of 5DollarDinners.com and author of The $5 Dinner Mom Cookbook series. She is also the co-founder of Digital CoLab, the internet's one and only "crank through your to-do list" event. She also serves as an app marketing consultant for Savings.com and their new grocery savings app. She has worked with hundreds of brands and bloggers in the past 5 years, ranging from national spokesperson to brand ambassador to recipe... Read More →
avatar for Crystal Collins

Crystal Collins

Likwid Media
Crystal Collins has been a professional blogger for five years in the healthy living niche. Within a year of starting her first blog, she was earning a full-time income online. She then co-founded a professional blogging conference called the Savvy Blogging Summit, and has since spoken at various events, launched several blogs, communities and business ventures including but not limited to the Marketing Calendar Blueprint and the Grocery... Read More →
AD

Andrea Deckard

Blogger, SavingsLifestyle.com, AD Media, LLC
Andrea Deckard is an accidental entrepreneur. As a professional blogger at SavingsLifestyle.com, Andrea has learned many ways to earn through diversified revenue streams. | | As a consultant, she has advised brands, including Favado and 94Fifty, how to create a more meaningful experience for consumers. Andrea is also a co-founder of Digital CoLab, where she and her partners share ways to build a profitable brand. | | In her free time... Read More →


Friday September 27, 2013 3:30pm - 4:15pm
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

3:30pm

Freelance Writing for Profit
Two writer hacks turned professionals give the down and dirty on what it takes to quit your job, set up shop, write with passion and get paid - without selling out or being a starving artist.

What you'll learn:
  • How to make connections with editors, brands, and people you want to work with.
  • The importance of voice, professionalism, and presentation.
  • How to build a workable schedule so that you're not working 24 hours a day, 7 days a week, and your family still likes you when you finish a project.
  • Pricing your work, budgeting and building the right business structure so your finances carry you through the dry times. 

Speakers
RC

Roo Ciambriello

Writer
If Roo Ciambriello could list all of her favorite things, they'd include Choco Tacos and every AMA Snoop Dogg has done on Reddit. Roo is a copywriter out of New Haven, and her stories on the backs of potato chip bags and candy wrappers can be found in Whole Foods, Kroger, and Target. You can follow her on Twitter, Instagram, and her blog, Semiproper.
avatar for Denene Millner

Denene Millner

MyBrownBaby.com
Mom. Author. Giddy. Number 1 New York Times bestselling author Denene Millner, a mom and a writer, long has provided witty, engaging, mom-to-mom advice on ethics and etiquette in everything from childrearing and marriage to work and friendship for a myriad of nationally-recognized media organizations, including Parenting magazine, the Today show, iVillage, Essence and Health. Millner also is the founder and editor of MyBrownBaby.com, an... Read More →


Friday September 27, 2013 3:30pm - 4:15pm
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

3:30pm

Hands On: SEO Basics ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity full

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


Search Engine Optimization is about becoming relevant for your key terms. It's also a fantastic source of leverage in your business, providing traffic while you focus on other things. Let's work on what makes you relevant in the eyes of the search engines.

What you'll learn:
  1. Demystify the value of the SEO Plugins, Tricks and Myths
  2. Learn exactly how to organize your content within your site and within your posts
  3. Learn how to get incoming links by creating them, by attracting them and by asking for them

This is a hands-on session and you will need to bring a laptop, tablet, or pen and paper to the session. 

Speakers
avatar for Dan Morris

Dan Morris

Dan R Morris is a blog revenue coach hosting workshops, mastermind groups, classes and a forum to help bloggers become smarter about making money, spending time, getting more efficient.


Friday September 27, 2013 3:30pm - 4:15pm
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

3:30pm

Tribe: Midlife Bloggers
Speakers
avatar for Sharon Greenthal

Sharon Greenthal

Editor-in-Chief, Generation Fabulous
Sharon Greenthal is the Editor-in-Chief and Founder of Generation Fabulous. Sharon has been blogging on her personal blog, Empty House Full Mind, since August of 2011, and is a blogger on the Huffington Post. A passionate advocate for social media engagement for midlife men and women, Sharon has helped to create the dynamic GenFab community. The mother of two and an empty-nester, Sharon lives with her husband and their perfect dog, Lambeau, in... Read More →
avatar for Chloe Jeffreys

Chloe Jeffreys

Writer, Generation Fabulous
Chloe Jeffreys has been writing about parenting and marriage on the internet since 1998. In 2008, she started her personal blog, Chloe of the Mountain, to chronicle her transition from full-time homeschool mother to joyful empty-nester. In 2012, after attending yet another blogging conference where her demographic was ignored, Chloe invited 10 friends to join a small Facebook group for midlife bloggers called, Generation Fabulous. This small... Read More →
avatar for Anne Parris

Anne Parris

Managing Partner, Not A Supermom
Anne blogs at Not A Supermom (http://notasupermom.com) and is the Managing Partner of the on-line site for women over 40, Midlife Boulevard. (http://midlifeboulevard.com)


Friday September 27, 2013 3:30pm - 4:15pm
Tuxedo Westin Buckhead Atlanta (Floor 4)

4:30pm

Brand to Blogger Meet and Greet
A 5-year Type-A tradition, the meet and greet will be a chance for bloggers and the brands sponsoring the conference to network and get to know one another.

Friday September 27, 2013 4:30pm - 6:00pm
Ballroom Prefunction Westin Buckhead Atlanta (Floor 4)

8:00pm

Meet and Greet with Special Guest
Friday September 27, 2013 8:00pm - 8:30pm
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

8:30pm

Retro Dance Party Welcome Reception
Blog hard, play hard is the Type-A motto. Let's kick off the conference in style with a retro dance party. We will have a DJ playing dance songs from the '70s, '80s and '90s. 

Friday September 27, 2013 8:30pm - 11:00pm
Grand Ballroom Westin Buckhead Atlanta (Floor 4)
 
Saturday, September 28
 

8:30am

Breakfast
Saturday September 28, 2013 8:30am - 9:00am
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

9:00am

Working with Brands and Firms: Creating Long-Term Relationships
Brands and bloggers can work together to create content that is creative, original, and compelling - and that advances both the bloggers' and the brands' interests. This panel addresses the next wave of brand-blogger partnerships and how those relationships go beyond the traditional pitch/review/giveaway posts that brands AND bloggers are all tired of.

This panel will discuss
the expectations both sides should have going into a relationship
the role of the publicist in navigating the campaign
how bloggers can extend these relationships beyond campaign execution
tips and tools to help you put a tangible value on relationships

Moderators
MN

Melanie Nelson

Owner, Blogging Basics 101
Melanie is currently a full-time editor at Social Media Examiner. In the past she has been a freelance author and editor for John Wiley & Sons Publishing and wrote Facebook All-In-One For Dummies (she also wrote Typepad For Dummies, but it’s best not to bring that up in casual conversation). She officially started blogging in 2004 and launched Blogging Basics 101 in 2007.

Speakers
avatar for Amy Clark

Amy Clark

MomAdvice.com
Amy Allen Clark has been the driving force behind MomAdvice.com since 2004. In addition to running a successful community for women and running after her kids, she has served as spokesperson for Minute Maid, Walmart, Cascade, Glade, Cheer and is currently the home management “genius” for Kenmore. Amy also has appeared in various media outlets such as The Early Show, Parents Magazine, Redbook, Martha Stewart’s Everyday Food, MSN Money, and... Read More →
avatar for Linda Sellers

Linda Sellers

Strategist, Create Digital
Linda is a Strategist for social media agency, Create Digital, located in Richmond, VA. There she works to increase visibility and brand awareness for clients with an emphasis on community building, content and influencer outreach. She co-authors her personal blog, Linneyville, with her daughter, Maggie. It offers a multi-generational view of raising baby and allows her to obsess a little more than normal over her new grandson. She also enjoys... Read More →
avatar for Gayle Weiswasser

Gayle Weiswasser

VP, Engagement, MXM Social
Gayle Weiswasser is Vice President, Engagement at MXM Social, the social media practice of Meredith Xcelerated Marketing (MXM), where she oversees social media marketing strategy and innovation on owned and earned channels for a roster of blue chip clients, including NBC, SyFy, Lifetime, Food Network, History Channel, PwC, Samsung, Beiersdorf, and other corporate, entertainment and public affairs clients. Her team is responsible for platform... Read More →


Saturday September 28, 2013 9:00am - 9:45am
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

10:00am

Expo Grand Opening
Saturday September 28, 2013 10:00am - 10:45am
Grand Ballroom C, D and E

10:45am

Expo
Saturday September 28, 2013 10:45am - 5:00pm
Grand Ballroom C, D and E

11:00am

Semantic Markup and Webmaster Tools

Rich snippets. Semantic Markup. Webmaster Tools. Schema. You may or may not have heard of those, but they’re all important when you want to be found by the search engines. Ruth Burr from Moz.com is here to walk you through the important parts of maximizing your blog’s findability.

What you’ll take away:

  • A list of the tools to optimize your blog 
  • Tips on implementation and testing 
  • An understanding of Google and Bing Webmaster Tools

Speakers
avatar for Ruth Burr

Ruth Burr

Inbound Marketing Lead, Moz
Ruth Burr is the Inbound Marketing Lead and head of SEO at Moz (formerly SEOmoz), an inbound marketing software company. She has been working in SEO (Search Engine Optimization) for 7 years. Prior to Moz, she was the Senior Manager for Search Marketing at GameHouse.com. Her specialties include: on-page, technical SEO; content creation for inbound marketing; in-house team building and training; data-driven business decision-making; and user... Read More →


Saturday September 28, 2013 11:00am - 11:45am
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

11:00am

Cause Blogging and the New Media Activist
Bloggers have a pulse on current events and social issues and they're quick to voice their opinions on them. But there are issues to consider before lending our influence to a cause. Bloggers and social media influencers can make a difference but it takes an entrepreneurial spirit, creativity, and the desire to take action, online and off.

This panel discusses
  • What makes your work effective for the people you're trying to help
  • Finding the balance between gaining professionally and monetarily and donating time and resources
  • The effect of blog articles and social media - Do your tweets and retweets make a difference?

Moderators
avatar for Ilina Ewen

Ilina Ewen

Dirt & Noise
Ilina Ewen is an "accidental activist." She has been happily married for 13 years and is known as Mommy to two sons. Ilina is a seasoned marketer and writer with over 20 years of experience. She writes about her musings and rants at Dirt & Noise (home of the weekly feature 5:00 Fridays, where Ilina writes an original cocktail recipe and the story that inspired it). She is a passionate advocate for public education, nutrition, global vaccines, and... Read More →

Speakers
FN

Fadra Nally

Chief Blogging Officer, allthingsfadra.com
Fadra Nally is a biologist by education, a technologist by training, and a blogger by passion. In 2012, she co-founded Charitable Influence as a means to provide a way to use their voice and influence to make a difference in the world. She was also named to Babble.com's Top 25 Parent Bloggers Who Are Changing the World. In addition to her work with non-profits and charities, she focuses her time with freelance writing, social media consulting... Read More →
SP

Sarah Pinnix

Social Media Marketing Specialist, Real Life with Sarah
Sarah Pinnix is a blogger, interactive marketing strategist, and mom of three. She plots her world domination schemes from a small NC mountain town. Sarah began blogging in 2007 with Family Life & Faith blog Real Life with Sarah. She founded High Country parent, an online magazine for Northwest NC Moms, and created a social media marketing course. She now works full-time at a large intern'l NGO.
avatar for Chrysula Winegar

Chrysula Winegar

Wake Up World Communications
Chrysula Winegar, founder of Wake Up World Communications and When You Wake Up A Mother, has spent 20 years in marketing communications, training and project management based in Sydney, London and New York with companies like Ernst & Young, NatWest UK and Estee Lauder Companies. More recently she has worked with the United Nations Foundation as community manager for maternal and child health site, the Million Moms Challenge and campaigns like... Read More →


Saturday September 28, 2013 11:00am - 11:45am
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

11:00am

Expert Table: Bloggers and the Law: What You Need to Know
Expert Tables are a little different than a regular session: They offer a way for attendees to interact with experts in a smaller, more relaxed setting. They are a conversation instead of a presentation. 

Here’s how it works:
  • There are no presentations or slides. This is a dialog, not a monolog. :)
  • There is no selling or making partnerships. You can connect later if you like.
  • It’s very informal -- like you’re having coffee at Starbucks and friends happened join you and you started talking about your business.

Speakers
avatar for Kerry O'Shea Gorgone

Kerry O'Shea Gorgone

Writer, Speaker, Lawyer, Educator, www.KerryGorgone.com
Kerry O’Shea Gorgone is a speaker, writer, attorney and educator. She develops marketing training programs at MarketingProfs, and hosts the Marketing Smarts podcast , named by Fast Company as one of the top 3 best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. She's also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Spin... Read More →
avatar for Michael Moebes

Michael Moebes

owner, MOEBES LAW, LLC
Michael Moebes is a trial lawyer, Air Force Lieutenant Colonel, blogger, and father of three children under the age of 8. | | He started blogging in 2007 while deployed to Balad, Iraq. Since returning, he has maintained a personal blog at fathermuskrat.com and drops in at dadcentric.com from time to time. | | Michael's law practice focuses on litigation, primarily in the areas of workers' compensation and veterans disability claims. He has... Read More →


Saturday September 28, 2013 11:00am - 11:45am
Tuxedo Westin Buckhead Atlanta (Floor 4)

11:00am

Hands On: Master Your Web Hosting Account to Improve Your Site ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity filling up

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


Get a guided tour of the backend of your blog’s hosting, your Cpanel and your self-hosted WordPress backend. Learn how to install and configure a few plugins that can increase productivity and security on your blog. 

Please note these prerequisites. You must have these items ready to go as you will not have time during the session and the speaker will not delay the session as a courtesy to other attendees.


This session is 90 minutes.

Please have the following software installed and information gathered before the session:
  • Computer. A tablet will not work.
  • Login information for your host, including your control panel and PHP myAdmin logins. Peter is happy to help you find this information, but it MUST be done before the session.
  • FTP client already downloaded (Filezilla is fine).
  • Understanding of how to use FTP client. If you need help with this, Peter is available on Friday to help you.

Peter has requested that you please complete this short survey so he can be sure to meet the overall needs of the attendees and ensure you have the necessary information for the session: 
https://docs.google.com/forms/d/1R2QYwV6dlwmtstFMawz2n8830cIsJhwUM5q3Hbr2TB4/viewform

Speakers
PP

Peter Pollock

Helper-in-chief, Ask me anything!
Peter Pollock is an author (fiction and non-fiction), blogger, stay-at-home dad, teacher and geek. His first book, Web Hosting For Dummies, has given him an opportunity to move his focus to teaching and helping more people. After running a successful web hosting business for 9 years, he left to focus on writing and teaching classes. Peter just wants to help people be awesome online.


Saturday September 28, 2013 11:00am - 12:45pm
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

12:00pm

Share Your Knowledge: Making Money with Webinars

Your expertise is valuable; share it with your audience! Webinars are often overlooked as a revenue opportunity, but they're easier to host than you think! Learn how to create, host, and produce a webinar that leads to cold hard cash. 

What you'll learn:

  • Nailing down your purpose and type of webinar
  • The five essential ingredients of a successful webinar
  • Which tools to use for hosting and post-production
  • How to increase sales after the webinar and in the days following

Speakers
avatar for Amanda Padget

Amanda Padget

Owner, Everyday Elements
Amanda, a homeschooling mom of four, began blogging five years ago. In 2010 she started a new blog, Everyday Elements, to teach others how to use their cameras and Photoshop/PSE. She has a passion for teaching and has been leading online workshops and webinars for three years.


Saturday September 28, 2013 12:00pm - 12:45pm
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

12:00pm

Dad Bloggers: They Aren't Just Mom Bloggers Without the Ovaries
Daddy bloggers. It wasn’t that long ago that dads who blogged were something of an anomaly. Today, however, they are a visible entity in the parent blogging landscape contributing their voice to mainstream parenting publications and using their blogs to work with major brands on a regular basis. What is it, though, that makes daddy bloggers different from the moms? In this moderated panel discussion three long-time dad bloggers share their perspectives on how they differ from mommy bloggers and the effects of blogging on their personal lives.

Attendees will
• Gain an understanding of parent blogging from the dad’s perspective
• Learn how dads are working with brands through their blogs
• Discover how blogging has impacted men in their family relationships

Moderators
avatar for Ron Mattocks

Ron Mattocks

Director of Content Strategy, LyntonWeb
Ron Mattocks is a father of 5 and a content strategist at LyntonWeb. Most of his drivel can be found on his dad blog, Clark Kent's Lunchbox, or if you're really crazy you can read his book, Sugar Milk: What One Dad Drinks When He Can't Afford Vodka. He lives in Indiana with his wife, Ashley, who constantly makes fun of his love for Coldplay.

Speakers
avatar for Trey Burley

Trey Burley

President, Daddy Mojo
Trey is originally from Greensboro, NC and has lived in Atlanta since 1999. He received a degree in broadcasting from East Carolina University (go Pirates!) and worked for various radio stations and newspapers on the east coast after graduation. His broadcasting work took him to Walt Disney World where he was a character actor. After that he travelled the world, living in England and Italy where he worked for a radio station along the Riviera. In... Read More →
avatar for Frederick Goodall

Frederick Goodall

Mocha Dad
In 2008, Fred Goodall started Mocha Dad to chronicle his life as a father and to counter the negative stereotypes regarding fatherhood. He wanted people to get a first-hand account of a father who was intimately involved in his children’s lives. Now he uses the website to share parenting tips and help motivate other men to be more actively engaged and involved with their children, families, and communities. Goodall is a regular contributor to... Read More →
avatar for Eric Payne

Eric Payne

Senior Content Strategist, Moxie
As a content strategist, Eric Payne has worked on campaigns for numerous brands including Coca-Cola, Publix, Verizon and Georgia Pacific. Since 2008 he's been blogging about fatherhood, marriage and managing everything in between at MakesMeWannaHoller.com. He was named a Top 50 Dad Blogger by Cision Media in 2011 and was awarded "Top 50 Dad Blog" in 2011 and 2012 by Babble.com. He is the author of "DAD: As Easy As A, B, C!" and two other books... Read More →


Saturday September 28, 2013 12:00pm - 12:45pm
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

12:00pm

Expert Table: Affiliate Marketing
Expert Tables are a little different than a regular session: They offer a way for attendees to interact with experts in a smaller, more relaxed setting. They are a conversation instead of a presentation. 

Here’s how it works:
  • There are no presentations or slides. This is a dialog, not a monolog. :)
  • There is no selling or making partnerships. You can connect later if you like.
  • It’s very informal -- like you’re having coffee at Starbucks and friends happened join you and you started talking about your business.

Speakers
avatar for Debbie Bookstaber

Debbie Bookstaber

Owner of Element Associates, ElementAssociates.com & Bloganthropy.org
Debbie Bookstaber is the President of Element Associates, where she leads online marketing, affiliate marketing, search (SEO), blogger outreach, social media and strategic initiatives for her clients. Debbie is recognized in her field, and she frequently speaks at social media and interactive conferences such as SXSW, BlogHer, Affiliate Summit, Type-A Parent, ASTRA Marketplace and many more. In 2012, Debbie was recognized as one of the “Top... Read More →
avatar for Brian Littleton

Brian Littleton

President/CEO, ShareASale
As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry. Since 2000, his leadership and vision have helped shape the industry into what it is today. ShareASale celebrates its 13th anniversary this year and currently supports over 3,900 small- to medium-sized merchants, working strategically... Read More →
MW

Missy Ward

Co-Founder & President, Affiliate Summit, Inc.
Missy Ward has been an affiliate marketer since 1999. She is the Co-Founder of Affiliate Summit, a privately-held, multi-million dollar media company that produces conferences and tradeshows, FeedFront Magazine, GeekCast.fm, Revenews.com and AffStat.com. She is also the Founder of AffiliateMarketersGiveBack.com and runs a number of her own niche affiliate websites. Find out more at MissyWard.com


Saturday September 28, 2013 12:00pm - 12:45pm
Tuxedo Westin Buckhead Atlanta (Floor 4)

1:15pm

Lunch
Saturday September 28, 2013 1:15pm - 2:15pm
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

2:45pm

Legally Speaking
The cheapest hour you'll ever have talking to an attorney! Learn the difference between trademark and copyright, what DMCA means and how to use it, become aware of some of the legal rules for blogging, find out what steps to take if someone "steals" your stuff. This is a jam-packed session of my passion for making the law approachable and not scary so you can pursue your passion.

Speakers
avatar for Sara Hawkins

Sara Hawkins

SavingForSomeday & SaraFHawkins.com
Sara Hawkins is a lawyer and blogger who merged the two in 2010 when she created The Blog Law Series. Sara's been a licensed attorney for 15+ years and provides legal guidance to entrepreneurs, bloggers, online content creators, marketers, PR agencies, and brands regarding a variety of topics, including social media, digital rights, and ethics. She's passionate about the law and making it understandable, accessible and fun. Online since 1995... Read More →


Saturday September 28, 2013 2:45pm - 3:30pm
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

2:45pm

Blog Photography for the Photographically Challenged
Good photography is not about the equipment you have. It is about light, vision, presentation and some basic knowledge about how to use what you have at your disposal. I constantly hear people say “I need to buy a better camera so I can take better pictures”. Buying the best equipment will not make your photos instantly beautiful. Learning how to use and manipulate both your equipment and your surroundings will drastically improve the quality of the photos you take.

What you'll learn:
  1. How to easily manipulate natural and artificial light already available to produce a more vivid and well defined image. 
  2. How an interesting angle or a well placed prop can make a photograph considerably more interesting than shooting the subject alone. Attendees will learn how to change their physical perspective of a shot and to utilize objects around the house to style their photos. 
  3. How to troubleshoot technical issues like utilizing the most common camera presets, (location and function of macro vs action mode, focus presets), and preparing images for the web, (sizing, watermarking and presentation). 

Speakers
avatar for Jenn Hethcoat

Jenn Hethcoat

Creator, SuperJenn
Writer, photographer, daydreamer, procrastinator and mom extraordinaire Jenn Hethcoat has been blogging for five years and clicking the shutter on her camera for the past three. Obsessed with nothing and everything at the same time when she writes she chooses to focus her lens on life as it happens in the world around her.


Saturday September 28, 2013 2:45pm - 3:30pm
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

2:45pm

Expert Table: Working with Brands and Firms
Expert Tables are a little different than a regular session: They offer a way for attendees to interact with experts in a smaller, more relaxed setting. They are a conversation instead of a presentation. 

Here’s how it works:
  • There are no presentations or slides. This is a dialog, not a monolog. :)
  • There is no selling or making partnerships. You can connect later if you like.
  • It’s very informal -- like you’re having coffee at Starbucks and friends happened join you and you started talking about your business.

Speakers
avatar for Danica Kombol

Danica Kombol

President, Everywhere
Danica Kombol is the founder of the Everywhere Agency, a leading social media marketing firm with clients such as Macy’s, Cox Communications, Imax and Coca-Cola. Everywhere holds the Guinness Record for the “most widespread social marketing message” as a result of their social good campaign, #BeatCancer. As a Social Media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began... Read More →
avatar for Caitlin Madden

Caitlin Madden

Mabel's Labels


Saturday September 28, 2013 2:45pm - 3:30pm
Tuxedo Westin Buckhead Atlanta (Floor 4)

2:45pm

Hands On: Cosmetic (Blog) Enhancements ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity filling up

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


You love your blog design. Mostly. You don’t envy other bloggers’ beautiful backgrounds or fabulous fonts. Much. But deep down you do wish your blog was a little more alluring. Still you, but you in your best outfit. If you’re up for a small challenge, together we’ll x-ray your blog and make a few simple but transformative edits to its CSS.

What you'll learn:
  1. How to quickly pinpoint what you want to change without getting mired in HTML or CSS
  2. How a simple background change can have the effect of an extreme makeover
  3. How to create gorgeous page headings with Google Fonts 

Prerequisites
This hands-on session requires certain skills and tools. To attend this session you must have these items installed and/or ready BEFORE you attend the session. If you do not, the session will not wait for you to catch up as it would not be fair to the other participants. Thank you for understanding. To attend this session you must have/do the following:
If you are approved to attend the Cosmetic (Blog) Enhancements: Simple Nips & Tucks with Big Bang for the Buck, please note these prerequisites. You must have these items ready to go as you will not have time during the session and Teresa will not delay the session.

Please have these items/info ready:
  • Computer. Tablets will not work for the kind of admin-area work you'll do in the session.
  • WordPress.org is recommended. If you have WordPress.com, please purchase and install the Custom CSS upgrade; without it you won't be able to do any of the tweaks the session covers.
  • WordPress login information.
  • WordPress.org users must have Jetpack plugin fully installed and ready to go. You will need to hook it up to your WordPress.com (<-- that *is* dot com!) account. Sign up for one if you need to.
  • Chrome browser. Teresa will be using Chrome's built-in developer tools to demonstrate during this session.
  • Create a page to use for playing around during the session, but don't add it to your menu. This way it's out of public view. You will use this page to try out changes without affecting your entire site.
  • Go to Google Fonts (http://www.google.com/fonts) and choose a font you'd like to try out. You will need to have the code snippet associated with that font.
  • Make a copy of your current design files (style.css, etc.). You will be making changes to your backgrounds and fonts (you can change them back later). We do NOT want you to lose your original design.


Speakers
avatar for Teresa Rosche Ott

Teresa Rosche Ott

Principal, the simpler web
Teresa has developed web sites since the mid-90s, when Mindspring gave her 2MB of "free" web space. During those dark days before WordPress and CSS, she built web sites using self-taught HTML and a whole lot of trial and error. | | Armed with a communication-focused degree and a decade of design firm experience, Teresa brings a holistic perspective to web projects - an approach that is particularly valuable to small business owners and... Read More →


Saturday September 28, 2013 2:45pm - 3:30pm
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

3:45pm

Email Marketing and Monetization
Use your email list to make more money! That's both the promise and the deliverables in this session. Learn how industry-leading sites use email, why your list is more relevant than ever, and how to grow that list to meet your marketing goals. You'll walk away with ideas you can implement immediately to quickly make a difference.

Presented for non-techies in a charming English accent (it says here) by the CEO of FeedBlitz, this session delivers value for new and experienced bloggers alike. If you're feeling you could do more with your email subscribers, you're probably right! Rock up to Phil's session and take your email to the next level.

What you'll learn: 
  1. Why you're losing revenue - and how to fix that
  2. Five key steps to massive email list growth
  3. Four money-making ideas for your list you can start today
  4. The importance of the mobile reader 

Speakers
PH

Phil Hollows

CEO, FeedBlitz
Phil Hollows is the Founder and CEO of FeedBlitz, the email marketing and social media automation service, and premium FeedBurner alternative. He is also the author of “List Building for Bloggers,” highlighting proven email strategies that build your audience, increase engagement and grow your income – without the geek speak. Building on his high technology experience, consulting and marketing leadership since graduating from... Read More →


Saturday September 28, 2013 3:45pm - 4:30pm
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

3:45pm

Pinterest and Instagram: Optimizing for Visual Social Media

Pinterest and Instagram - two of the most visual platforms social has seen so far. Sonja & Heather cover the best ways to optimize your images for engagement. The session covers best practices, community building tips, adding interest to your images, and where to find inspiration.

What you'll learn:

  • Optimum dimensions for pinnable images
  • Best practices for captioning on Pinterest
  • Understanding how to take better photos with your mobile device
  • How to utilize hashtags across platforms


Speakers
avatar for Heather Durdil

Heather Durdil

blogger & photographer, Domestic Extraordinaire
Heather is a wife to one husband & mother of two teenage girls living in Northeastern Ohio. While most days you see her sporting her iPhone instead of her big camera, she is committed to capturing life around her one image at a time. When not answering questions like, "How you old enough to have a daughter who is an adult?" or "Seriously did you have your daughter when you were twelve?" she is working fulltime in marketing and sharing her life... Read More →
SF

Sonja Foust

Blogger, Pintester.com
Sonja Foust is a published author and self-proclaimed internet dork. She combines her loves for reading, writing, and internet tom-foolery on her blog at Pintester.com. In her spare time (ha!), she writes badass books on writing, sings with gusto, dances with abandon, and regularly laughs until she cries. Sonja lives in Durham, North Carolina with her husband and doggie.


Saturday September 28, 2013 3:45pm - 4:30pm
Grand Balllroom B Westin Buckhead Atlanta (Floor 4)

3:45pm

Expert Table: Understanding Earned vs. Paid Media
Expert Tables are a little different than a regular session: They offer a way for attendees to interact with experts in a smaller, more relaxed setting. They are a conversation instead of a presentation. 

Here’s how it works:
  • There are no presentations or slides. This is a dialog, not a monolog. :)
  • There is no selling or making partnerships. You can connect later if you like.
  • It’s very informal -- like you’re having coffee at Starbucks and friends happened join you and you started talking about your business.

Speakers
avatar for Julia Cantor

Julia Cantor

Engauge
Julia Cantor leads Social Influence Marketing at Engauge, a full-service marketing agency in Atlanta. She spearheads programs connecting brands with social media influencers, defining the right value exchange to achieve maximum results for brands, influencers and their audiences. Throughout her career, Julia has worked in digital marketing communications with Fortune 100 brands across verticals including Coca-Cola, General Motors, Verizon... Read More →
avatar for Jenn Sutherland

Jenn Sutherland

Vice President, Digital, Edelman Digital
Jenn is a Vice President at Edelman Digital and spends her day snuggled up in the intersection of paid and earned media. She advises big brands on how to build and authentically engage their communities and delivers content strategies to help brands win in the vast world of online content. In her spare time, she writes the gluten-free food blog, The Whole Kitchen, and is often seen pedaling around Chicago to her favorite restaurants.


Saturday September 28, 2013 3:45pm - 4:30pm
Tuxedo Westin Buckhead Atlanta (Floor 4)

3:45pm

Hands On: Creating A LinkedIn Profile That Sells ATTENDEE LIST LOCKED IN - NO CHANGES
Limited Capacity full

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


Afraid to take the LinkedIn plunge? Already using LinkedIn for business but not generating leads/work? Find the secrets of what makes a great LinkedIn profile that makes companies want to hire you during this hands on session.

Here's what you'll learn:
  • the basics of a well-done profile to get the NEXT opportunity
  • how to reach important people and network to make deals happen
  • how to find groups that are relevant and how to make them count
  • the pros and cons of a premium LinkedIn account


Please note these prerequisites. You must have these items ready to go as you will not have time during the session and the speaker will not delay the session as a courtesy to other attendees.

This is a hands-on session and you will need to bring a laptop or tablet.

Please complete the following before the session:
  • Create a LinkedIn account (it's OK if your information is not complete; just have an account)
  • Install the LinkedIn app if using a tablet
  • Bring a current bio and headshot

 



Speakers
DB

David Binkowski

President & CEO, Large Media
David Binkowski is the President & CEO at Large Media, a thriving, Catskills-based agency that has shattered records for crowdfunded campaigns for notable startups including Tile, Coin, Moov, Ringly and Vessyl. His no-nonsense style and brand marketing experience delivers practical, honest, easily digestible advice and information that can be put to use immediately without the marketing hype.


Saturday September 28, 2013 3:45pm - 4:30pm
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)

8:00pm

Disney Parks Evening Reception
Disney Parks provides a heaping helping of Pixie Dust for attendees as Walt Disney World Resort in Florida and Disneyland Resort in California join the official Disney Parks Blog to offer attendees a dose of Disney magic, Type-A style.  

Our social media friends at Disney Parks are keeping their party plans under wraps for now, but have dispatched Sneezy, Sleepy, Dopey, Doc, Happy, Bashful and Grumpy into their enchanted mine to return with some diamond-like details about the special event.  

Until then, join the jamboree and make plans to visit with our social media and PR pals from Florida and California in this fanciful fete that is sure to bring back magical memories of Disney vacations.

Saturday September 28, 2013 8:00pm - 10:00pm
Grand Ballroom A Westin Atlanta Buckhead (Floor 4)

10:00pm

Time to Play Game Night After Party
TimetoPlayMag.com, the number one source for all things play, is thrilled to bring #TTPGameNight to the Type-A Parent Conference! Bring your "Type-A Game" and join us on Saturday for an evening full of fun party games. Attendees will also have the opportunity to compete in live trivia rounds for the chance to win some of the hottest toys and games. 


Saturday September 28, 2013 10:00pm - Sunday September 29, 2013 12:00am
Buckhead Ballroom Westin Atlanta Buckhead (Lobby Level)
 
Sunday, September 29
 

8:00am

Breakfast
Sunday September 29, 2013 8:00am - 9:00am
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

8:00am

Mom Market Sponsored by Wiley and Grand Central Publishing
The Mom Market, a tradition since the very first Type-A, is a chance to get signed books from attendees who are authors, get a headshot from one of our attendee/photographers and buy beautiful handcrafted items from talented attendees. This year, the event is sponsored by Wiley and Grand Central Publishing, and you can meet with authors and get books signed.

Sunday September 29, 2013 8:00am - 9:30am
Ballroom Prefunction Westin Buckhead Atlanta (Floor 4)

10:00am

Morning Keynote with Gary Buchanan
Learn how Disney Parks use creativity to drive social media efforts on the Disney Parks Blog and complement efforts on other Disney Parks social media channels including Twitter, Pinterest, Tumblr, Instagram and Facebook. Gary will provide some social tools that can be used with a heaping helping of creativity (and Pixie Dust). Gary's keynote is a capsulized look at how creativity and content combine to promote Walt Disney World Resort and Disneyland Resort.

Keynote Speakers
avatar for Gary Buchanan

Gary Buchanan

Social Media Managing Editor, Disney Parks
Originally from Nashville, Tenn., Gary is a 17-year Cast Member based at the Walt Disney World Resort.  Chosen in 1989 as the first intern to work in Walt Disney World Public Relations Department, he made it his career goal to return to the Happiest Place on Earth and re-join the PR team. |   | After working for 6 years in Nashville as a newspaper reporter, Gary returned to Mickey’s world in 1996.  Since that time, he has... Read More →

Sunday September 29, 2013 10:00am - 10:45am
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

10:00am

Expo
Sunday September 29, 2013 10:00am - 2:00pm
Grand Ballroom C, D and E

11:00am

Blogger Town Hall Meeting
Moderators
KC

Kelby Carr

CEO, Type-A Parent
Kelby Carr is the founder and CEO of Type-A Parent, the world's largest conference for moms and dads who blog and the first social network for parents who blog (established in 2007). She's been coding since 1982, social networking online since 1984, Web publishing since 1992, blogging since 2002 and tweeting since 2007. She is the author of Pinterest For Dummies and Pinterest Marketing For Dummies.

Sunday September 29, 2013 11:00am - 12:30pm
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

12:45pm

Lunch and Expo Time
Sunday September 29, 2013 12:45pm - 2:00pm
Grand Ballroom C, D and E

2:15pm

We Still Blog
At last year’s annual conference, we had a keynote panel discussion, We Still Blog, about the importance and continuing relevance of incredible blog writing. This year, we wanted a way to keep that discussion going and to support the writing found in blogging. This year, we are holding the first annual We Still Blog Awards.

Sunday September 29, 2013 2:15pm - 3:30pm
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

4:00pm

Closing Keynote with Erika Napoletano: My Perfect Imperfect Me: How to Build a Business by Breaking the Rules, Making Bold Choices, and Embracing Your True Self
Have you ever felt like you're not living the right life? You're stuck -- treading water. You're not…YOU.  Join Erika Napoletano on a journey through the oil towns of Texas, the Bible Belt of Eastern Tennessee, foreign countries, and an eclectic collection of "wasbands" -- where along the way you just might discover the life you've always meant to live. Erika's sometimes offensive, often vulgar, but always delightful -- bring your sense of humor and a willingness to shed all the sh!t that's not working for you, your business, and your life. It's a how-to that will have you cry, laugh, think, and leave ready to do the one thing you've needed to do for quite one time: be you.

Keynote Speakers
avatar for Erika Napoletano

Erika Napoletano

RHW Media
Erika Napoletano lives in Boulder(ish), Colorado and is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoying problems that keep them from being awesome. When described by Forbes, they encourage you to think of Erika as "a redheaded, tattooed Tina Fey with a special weakness for four letter words,” but it's not all funny business. Erika is also a twice-published and... Read More →

Sunday September 29, 2013 4:00pm - 5:00pm
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

9:00pm

British-Themed Closing Party Sponsored by Feedblitz
Get your Brit on! Dress up as your favorite British character - anything from Doctor Who and Downton Abbey to AbFab and Monty Python - or just bring your camera phone and Instagram the fun! Grab a Sonic Screwdriver and have a FANTASTIC time! Sponsored by Feedblitz.

Sunday September 29, 2013 9:00pm - 11:00pm
Grand Ballroom Westin Buckhead Atlanta (Floor 4)