Type-A Parent Conference

1. How to host effective Facebook promotions and giveaways that won't run afoul of Facebook policies and legal restrictions. 
2. The many other Facebook guidelines aimed at page owners, from alcohol references to promoted content restrictions
3. How a modest investment in advertising could have a dramatic impact on your audience size. 

1. Learn best practices for the use of short form video as a content strategy
2. Gain an understanding of the differences between Vine and Instagram
3. VideoHave an opportunity to practice creating short form video 

• What tools to use to create and design your media kit
• Where to find the relevant data companies and advertisers are looking for
• How to highlight your contribution to a company's bottom line when they work with you

Please note these prerequisites. You must have these items ready to go as you will not have time during the session and the speaker will not delay the session as a courtesy to other attendees.

• Laptop - We recommend bringing a laptop instead of a tablet. You'll need to be able to access a word processing tool like Word or Pages in order to complete your media kit within the session.
• Pen and paper
• Blog/website statistics
• Current bio
• Ad rates if applicable
• Logos of companies you've worked with if applicable
• Anything else you'd like to include in your media kit

• How confidence helps you build authentic, real relationships
• Why it's important to pull together your social media, rate kits, and branding before you sell
• How knowing your market and how to sell to them creates community

Practice Makes Perfect: There is a practice to writing engaging content. Put the steps into practice, analyze the response, discard what does not work, repeat what does. 

• How to target your audience
• The importance of storytelling
• How to structure posts for maximum effect

1. How to use your social media expertise to your advantage to network and connect with prospective employers
2. How to market your "non-traditional" experience to a potential employer, including accounting for any gaps in employment
3. How to find the right fit for your social media skills in any organization, be it corporate or non-profit

1. Understand the importance of mobile blogging
2. Explore alternative blog post types ideal for mobile blogging
3. Identify effective mobile blogging tips and tricks
4. Utilize best apps & accessories for mobile blogging/vlogging 

1. Understand exactly what free-writing means. 
2. Learn ways to let go and actually practice free-writing. 
3. Write in a more meaningful way. Attendees will have examples to take with them of the difference between writing that is forced to achieve something and writing that reveals its message with emotion; poetic, descriptive and relatable.

Because this is a hands-on writing session, please bring something to write with. That can be a pen and paper, laptop, tablet, or whatever works for you.

1. A basic understanding of the G+ platform and its role in SEO.
2. How to set up a profile
3. How to participate in, host, and broadcast Google Hangouts

1. A behind-the-scenes look at the business side of book writing
2. A truthful view of the book-writing process so they can decide if writing a book is right for them
3. Final pieces of advice if they do end up working with a publisher 

• Niche-Based Monetization
• Strategic Affiliate Marketing
• Ads (networks, private ads, adsense)
• Creating and Selling Products (books, webinars)
• Becoming a Spokesperson/Creating Sponsored Content
• Speaking and Teaching
• Consulting and Freelance 

• How to make connections with editors, brands, and people you want to work with.
• The importance of voice, professionalism, and presentation.
• How to build a workable schedule so that you're not working 24 hours a day, 7 days a week, and your family still likes you when you finish a project.
• Pricing your work, budgeting and building the right business structure so your finances carry you through the dry times. 

1. Demystify the value of the SEO Plugins, Tricks and Myths
2. Learn exactly how to organize your content within your site and within your posts
3. Learn how to get incoming links by creating them, by attracting them and by asking for them

Rich snippets. Semantic Markup. Webmaster Tools. Schema. You may or may not have heard of those, but they’re all important when you want to be found by the search engines. Ruth Burr from Moz.com is here to walk you through the important parts of maximizing your blog’s findability.

What you’ll take away:

• A list of the tools to optimize your blog 
• Tips on implementation and testing 
• An understanding of Google and Bing Webmaster Tools

• What makes your work effective for the people you're trying to help
• Finding the balance between gaining professionally and monetarily and donating time and resources
• The effect of blog articles and social media - Do your tweets and retweets make a difference?

• There are no presentations or slides. This is a dialog, not a monolog. :)
• There is no selling or making partnerships. You can connect later if you like.
• It’s very informal -- like you’re having coffee at Starbucks and friends happened join you and you started talking about your business.

Please note these prerequisites. You must have these items ready to go as you will not have time during the session and the speaker will not delay the session as a courtesy to other attendees.

• Computer. A tablet will not work.
• Login information for your host, including your control panel and PHP myAdmin logins. Peter is happy to help you find this information, but it MUST be done before the session.
• FTP client already downloaded (Filezilla is fine).
• Understanding of how to use FTP client. If you need help with this, Peter is available on Friday to help you.

Your expertise is valuable; share it with your audience! Webinars are often overlooked as a revenue opportunity, but they're easier to host than you think! Learn how to create, host, and produce a webinar that leads to cold hard cash. 

What you'll learn:

• Nailing down your purpose and type of webinar
• The five essential ingredients of a successful webinar
• Which tools to use for hosting and post-production
• How to increase sales after the webinar and in the days following

• There are no presentations or slides. This is a dialog, not a monolog. :)
• There is no selling or making partnerships. You can connect later if you like.
• It’s very informal -- like you’re having coffee at Starbucks and friends happened join you and you started talking about your business.

1. How to easily manipulate natural and artificial light already available to produce a more vivid and well defined image. 
2. How an interesting angle or a well placed prop can make a photograph considerably more interesting than shooting the subject alone. Attendees will learn how to change their physical perspective of a shot and to utilize objects around the house to style their photos. 
3. How to troubleshoot technical issues like utilizing the most common camera presets, (location and function of macro vs action mode, focus presets), and preparing images for the web, (sizing, watermarking and presentation). 

• There are no presentations or slides. This is a dialog, not a monolog. :)
• There is no selling or making partnerships. You can connect later if you like.
• It’s very informal -- like you’re having coffee at Starbucks and friends happened join you and you started talking about your business.

1. How to quickly pinpoint what you want to change without getting mired in HTML or CSS
2. How a simple background change can have the effect of an extreme makeover
3. How to create gorgeous page headings with Google Fonts 

• Computer. Tablets will not work for the kind of admin-area work you'll do in the session.
• WordPress.org is recommended. If you have WordPress.com, please purchase and install the Custom CSS upgrade; without it you won't be able to do any of the tweaks the session covers.
• WordPress login information.
• WordPress.org users must have Jetpack plugin fully installed and ready to go. You will need to hook it up to your WordPress.com (<-- that *is* dot com!) account. Sign up for one if you need to.
• Chrome browser. Teresa will be using Chrome's built-in developer tools to demonstrate during this session.
• Create a page to use for playing around during the session, but don't add it to your menu. This way it's out of public view. You will use this page to try out changes without affecting your entire site.
• Go to Google Fonts (http://www.google.com/fonts) and choose a font you'd like to try out. You will need to have the code snippet associated with that font.
• Make a copy of your current design files (style.css, etc.). You will be making changes to your backgrounds and fonts (you can change them back later). We do NOT want you to lose your original design.

1. Why you're losing revenue - and how to fix that
2. Five key steps to massive email list growth
3. Four money-making ideas for your list you can start today
4. The importance of the mobile reader 

Pinterest and Instagram - two of the most visual platforms social has seen so far. Sonja & Heather cover the best ways to optimize your images for engagement. The session covers best practices, community building tips, adding interest to your images, and where to find inspiration.

What you'll learn:

• Optimum dimensions for pinnable images
• Best practices for captioning on Pinterest
• Understanding how to take better photos with your mobile device
• How to utilize hashtags across platforms

• There are no presentations or slides. This is a dialog, not a monolog. :)
• There is no selling or making partnerships. You can connect later if you like.
• It’s very informal -- like you’re having coffee at Starbucks and friends happened join you and you started talking about your business.

THE HANDS-ON SESSIONS ARE CLOSED. (9/13/2013)

Regardless of attendee registrations/unregistrations or waitlisters being moved into session, those changes will not be made on the official attendance list (see FB Group) and will not allow you admittance to the session.


Afraid to take the LinkedIn plunge? Already using LinkedIn for business but not generating leads/work? Find the secrets of what makes a great LinkedIn profile that makes companies want to hire you during this hands on session.

• the basics of a well-done profile to get the NEXT opportunity
• how to reach important people and network to make deals happen
• how to find groups that are relevant and how to make them count
• the pros and cons of a premium LinkedIn account

Please note these prerequisites. You must have these items ready to go as you will not have time during the session and the speaker will not delay the session as a courtesy to other attendees.

• Create a LinkedIn account (it's OK if your information is not complete; just have an account)
• Install the LinkedIn app if using a tablet
• Bring a current bio and headshot