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Saturday, September 28 • 9:00am - 9:45am
Working with Brands and Firms: Creating Long-Term Relationships

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Brands and bloggers can work together to create content that is creative, original, and compelling - and that advances both the bloggers' and the brands' interests. This panel addresses the next wave of brand-blogger partnerships and how those relationships go beyond the traditional pitch/review/giveaway posts that brands AND bloggers are all tired of.

This panel will discuss
the expectations both sides should have going into a relationship
the role of the publicist in navigating the campaign
how bloggers can extend these relationships beyond campaign execution
tips and tools to help you put a tangible value on relationships


Melanie Nelson

Owner, Blogging Basics 101
Melanie is currently a full-time editor at Social Media Examiner. In the past she has been a freelance author and editor for John Wiley & Sons Publishing and wrote Facebook All-In-One For Dummies (she also wrote Typepad For Dummies, but it’s best not to bring that up in casual conversation). She officially started blogging in 2004 and launched Blogging Basics 101 in 2007.

avatar for Amy Clark

Amy Clark

Amy Allen Clark has been the driving force behind MomAdvice.com since 2004. In addition to running a successful community for women and running after her kids, she has served as spokesperson for Minute Maid, Walmart, Cascade, Glade, Cheer and is currently the home management “genius” for Kenmore. Amy also has appeared in various media outlets such as The Early Show, Parents Magazine, Redbook, Martha Stewart’s Everyday Food, MSN Money, and... Read More →
avatar for Linda Sellers

Linda Sellers

Strategist, Create Digital
Linda is a Strategist for social media agency, Create Digital, located in Richmond, VA. There she works to increase visibility and brand awareness for clients with an emphasis on community building, content and influencer outreach. She co-authors her personal blog, Linneyville, with her daughter, Maggie. It offers a multi-generational view of raising baby and allows her to obsess a little more than normal over her new grandson. She also enjoys... Read More →
avatar for Gayle Weiswasser

Gayle Weiswasser

VP, Engagement, MXM Social
Gayle Weiswasser is Vice President, Engagement at MXM Social, the social media practice of Meredith Xcelerated Marketing (MXM), where she oversees social media marketing strategy and innovation on owned and earned channels for a roster of blue chip clients, including NBC, SyFy, Lifetime, Food Network, History Channel, PwC, Samsung, Beiersdorf, and other corporate, entertainment and public affairs clients. Her team is responsible for platform... Read More →

Saturday September 28, 2013 9:00am - 9:45am
Grand Ballroom Westin Buckhead Atlanta (Floor 4)

Attendees (170)